Marketing Manager

1. Marketing Planning & StrategynnDevelop a comprehensive marketing plan covering monthly, quarterly, and annual activities, and prepare reports to ensure that marketing objectives and strategies are achieved. nnConduct market research and analyze industry trends to identify opportunities for revenue growth, product development, and increased sales. nnMonitor sales performance to ensure marketing strategies are effectively contributing to business growth. nnIdentify and implement new marketing channels to expand brand reach and campaign effectiveness. nn2. Brand ManagementnnDevelop and implement strategies to improve and update the company’s brand guidelines to enhance brand recognition. nnStrengthen and enhance the brand image and reputation through consistent messaging, strategic content management, creative collaboration across media channels, and partnerships with social media influencers. nnDevelop and implement menu and signboard guidelines to ensure consistency and brand alignment across all outlets. nn3. Marketing Campaigns & PromotionsnnPlan, develop, and execute integrated multi-channel marketing campaigns across ATL, BTL, OOH, and digitalsocial media platforms to promote company products and services. nnEnsure the success of marketing campaigns by managing communications with stakeholders, internal teams, and external customers. nnPlan and execute menu launches and promotional campaigns, including Limited-Time Offers (LTOs), in coordination with relevant departments. nnRepresent the company at events and promotional activities and serve as a spokesperson when required. nn4. Digital Marketing & Online PresencennOversee the Marketing Team in managing all social media accounts in accordance with company policies and brand standards. nnManage the company’s digital communication channels, including WhatsApp, email, and telephone, ensuring timely responses to customer inquiries. nnManage Google Business Profiles for all brands and optimize profiles to increase brand visibility. nnLead the development and continuous improvement of all company websites (brand and corporate websites) in coordination with web developers and designers. nnImplement SEO strategies to improve search rankings and strengthen Google search visibility. nnIncrease online visibility by managing and optimizing A, B, and C listings across search engines and digital platforms. nn5. Delivery Platforms & Online ServicesnnManage and monitor online delivery platforms for all brands to ensure accuracy and operational efficiency. nnOversee the marketing side of delivery partners (e. g. , Talabat, TM Done, etc. ) and coordinate with relevant departments such as Accounts and Operations. nn6. Team Leadership & CoordinationnnLead, supervise, and support the Marketing Team across all brands to ensure the effective execution of marketing initiatives. nnCoordinate with internal departments to ensure smooth implementation of marketing activities and campaigns. nn7. Customer Experience & Public RelationsnnMonitor customer satisfaction through reviews, surveys, and feedback mechanisms to support continuous improvement. nnManage customer complaints and coordinate with relevant departments to resolve issues according to company policies and procedures. nnManage press relations and public relations strategies to maintain a positive corporate image. nn8. Policies, Documentation & Franchising SupportnnDevelop, implement, and continuously improve marketing policies, SOPs, forms, and documentation to enhance operational efficiency. nnDevelop and maintain marketing manuals to support franchising operations. nn9. Budget & Performance ReportingnnManage marketing expenses by preparing and monitoring the annual marketing budget and controlling unnecessary costs. nnPrepare weekly, monthly, and annual marketing reports covering marketing activities, campaign performance, and customer complaints, and recommend contingency plans when necessary. nn10. Other ResponsibilitiesnnPerform any other duties assigned by management as required.