مطلوب Marketing Analytics Specialist

Job Purpose Our Corporate Communications، Marketing and Brand team is responsible for conveying the essence of Emirates Group

Requirements & Qualifications

• Knowledge/skills: A deep understanding of performance driven Digital Marketing Channels like Paid Search، Affiliate Marketing، Email Marketing، Display Marketing etc

• Basic knowledge of tools used by different digital marketing channels like Doubleclick، Salesforce (Email Marketing)، and UX analytics platforms Intermediate query writing skills and knowledge of SQL، Google Big Query، Google cloud platform etc

• Knowledge/skills

• Intermediate query writing skills and knowledge of SQL، Google Big Query، Google cloud platform etc.

Benefits & Conditions

• So if you're looking for a challenging and rewarding opportunity، apply today and join our team! Salary & benefits Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry، including discounts on flights and hotels stays around the world

• Salary & benefits

• Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry، including discounts on flights and hotels stays around the world

Our team is pivotal in representing the attitudes، beliefs and goals of our organisation across the globe، both internally and with our customers alike! The role of the Marketing Analytics Specialist is responsible for ensuring the capture، analysis and dissemination of marketing and user experience data to ensure teams across CCM&B can make real-time، data-driven decisions

They will work ly with Strategic Planners، Customer Insights and Customer Strategy & Retention to identify data capture

and، along with inputs from relevant teams across the department، design and implement analytics solutions. In this role، you will: Understand

for tracking، measurement and reporting across CCM&B teams

Support teams across CCM&B through proper tagging and tracking، developing the guidelines and frameworks and ensuring the correct setup by agencies، third parties and internal teams

Define and implement marketing taxonomy to track data in an accurate manner

Work ly with third parties، partners، suppliers، technology platforms and others to source data on performance of campaigns and programs

Ensure KPIs relevant to the CCMB teams can be tracked and measured، such that they can be used in-flight for optimisation، post-campaign to gather learnings، or at the start of new campaigns/programs to develop strategies

Work with teams across CCM&B to understand and develop measurement KPIs and set up tracking and measurement

Document measurement frameworks، KPI development and reporting inputs for reference by all teams within CCM&B as needed

Build automated dashboards، reports and scorecards for self-service use across the CCMB department

Train and support teams across CCM&B in understanding and utilizing the reports to make data-backed investment and marketing planning decisions

Support campaign planning and in-flight optimisation by providing relevant data to Strategic Planners to support recommendations in response to briefs

Develop predictive and forecasting models to support marketing planning and investment decisions across regions and channels

Facilitate A/B Testing، multivariate tests and impact analysis on product releases through proper analytics setup، tracking and reporting in order to inform data-driven decisions and successive iterations as needed

Monitor data quality، raising any quality issues with the appropriate teams within CCM&B or externally to the vendors

Document and track these requests، updating impacted teams along the process

Maintain compliance to Emirates Group privacy principles and work with the Data Privacy Network Liaison within CCMB to ensure privacy and security of personal data is considered by design and default in all aspects of the role

Qualification To be considered for this role، you must meet the below

A completed Degree or Honours (12+3 or equivalent) preferably in Engineering، Digital Marketing، E-Commerce or equivalent

Google Analytics Certification highly desired 8+ years experience in a digital marketing analytics in a global organization

Advanced knowledge of Google Analytics Tracking and reporting like conversion tracking، goals، segmentations، third party

Intermediate understanding of different BI tools like Microstrategy and tableau etc

Basic knowledge of advanced marketing analytics concepts like Multi-touch attribution، cross-device journeys، visitor cohorts etc

At Emirates، we're committed to providing our employees with opportunities to grow and develop in their careers

Find out what it’s like to live and work in our fast-paced، cosmopolitan home city in the Dubai Lifestyle section of our website

Job Purpose

Our Corporate Communications، Marketing and Brand team is responsible for conveying the essence of Emirates Group

Our team is pivotal in representing the attitudes، beliefs and goals of our organisation across the globe، both internally and with our customers alike!

The role of the Marketing Analytics Specialist is responsible for ensuring the capture، analysis and dissemination of marketing and user experience data to ensure teams across CCM&B can make real-time، data-driven decisions

and، along with inputs from relevant teams across the department، design and implement analytics solutions.

In this role، you will

Understand

for tracking، measurement and reporting across CCM&B teams.

Define and implement marketing taxonomy to track data in an accurate manner.

Ensure KPIs relevant to the CCMB teams can be tracked and measured، such that they can be used in-flight for optimisation، post-campaign to gather learnings، or at the start of new campaigns/programs to develop strategies.

Document measurement frameworks، KPI development and reporting inputs for reference by all teams within CCM&B as needed.

Train and support teams across CCM&B in understanding and utilizing the reports to make data-backed investment and marketing planning decisions.

Support campaign planning and in-flight optimisation by providing relevant data to Strategic Planners to support recommendations in response to briefs.

Develop predictive and forecasting models to support marketing planning and investment decisions across regions and channels.

Facilitate A/B Testing، multivariate tests and impact analysis on product releases through proper analytics setup، tracking and reporting in order to inform data-driven decisions and successive iterations as needed.

Document and track these requests، updating impacted teams along the process.

Maintain compliance to Emirates Group privacy principles and work with the Data Privacy Network Liaison within CCMB to ensure privacy and security of personal data is considered by design and default in all aspects of the role.

Qualification

To be considered for this role، you must meet the below

A completed Degree or Honours (12+3 or equivalent) preferably in Engineering، Digital Marketing، E-Commerce or equivalent.

Google Analytics Certification highly desired

8+ years experience in a digital marketing analytics in a global organization.

A deep understanding of performance driven Digital Marketing Channels like Paid Search، Affiliate Marketing، Email Marketing، Display Marketing etc.

Advanced knowledge of Google Analytics Tracking and reporting like conversion tracking، goals، segmentations، third party.

Basic knowledge of tools used by different digital marketing channels like Doubleclick، Salesforce (Email Marketing)، and UX analytics platforms

Intermediate understanding of different BI tools like Microstrategy and tableau etc.

Basic knowledge of advanced marketing analytics concepts like Multi-touch attribution، cross-device journeys، visitor cohorts etc.

So if you're looking for a challenging and rewarding opportunity، apply today and join our team!