مطلوب Customer Insight Analyst

Job Purpose Our Corporate Communications، Marketing and Brand team is responsible for conveying the essence of Emirates Group

Requirements & Qualifications

• The ideal data engineer will have experience in most (but preferably all) of these skills and an interest in learning them all: Analytical degree، preferably in statistics or analytical research، with 2-4 years? experience in analysing customer behaviour for marketing purposes

• Statistical analysis skills for marketing purposes (customer segmentation، targeting and profiling، digital attribution، econometric modelling، multivariate and A/B testing)

• Data visualization skills and ability to present technical solutions to non-technical audience

• Strong organizational، communication and presentation skills

• The ideal data engineer will have experience in most (but preferably all) of these skills and an interest in learning them all

• Statistical analysis skills for marketing purposes (customer segmentation، targeting and profiling، digital attribution، econometric modelling، multivariate and A/B testing).

• Data visualization skills and ability to present technical solutions to non-technical audience.

• Strong organizational، communication and presentation skills.

Benefits & Conditions

• So if you're looking for a challenging and rewarding opportunity، apply today and join our team! Salary & benefits Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry، including discounts on flights and hotels stays around the world

• Salary & benefits

• Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry، including discounts on flights and hotels stays around the world

Our team is pivotal in representing the attitudes، beliefs and goals of our organisation across the globe، both internally and with our customers alike! The Customer Insight Analyst will be responsible for developing the data infrastructure behind the customer-centric marketing business and improving the marketing data lifecycle، from the way data is extracted and prepared to the way analysis is performed and presented

Along with the marketing enablement team، develop and map out the data ingestion and integration processes from various internal and external sources، streamlining the information for the use of our marketing teams

The marketing data platform and tools delivered will play a pivotal part in the success of the business، serving analysts and decision makers with the right toolkit to harness data for years to come

In this role you will: Collect، interpret and simplify incoming customer and marketing data across multiple data sources، making it usable for different applications

Work ly with the customer insights and campaign analysts to help them get the most out of our data and enable the discovery of actionable insights that support decision making across CCMB

Drive continuous improvements in extraction، aggregation، profiling، testing and analysis of terabytes of customer data

Effectively apply technology to surface insights automatically، optimise data delivery and simplify self-service support for analysts

Design، develop and launch robust، automated data pipelines that provide stability and accuracy، ensuring analysts can leverage the required customer data in any analytical exercises

End-to-end analytics project ownership including testing and validation of our ETL processes، pipelines، attributes and models

Identify and integrate new data streams and establish data sources for various marketing metrics

Work with our enterprise analytics and data science teams to research، prototype and implement new statistical methodologies that extend the portfolio of insights we can provide to the marketing teams

Passionate about data quality and accuracy، identify incomplete or inaccurate data and proactively monitor for emerging issues

Optimise data pipelines and processes to parse، format and transform source data into units consistent with analytical needs and aligned to the business measurement framework

In partnership with IT and the marketing enablement team، build a scalable، flexible and extensible middleware / API framework that supports data integration with our third-party marketing technology partners

Qualification In order to be successful in this role، you must meet the below

5+ years in analytical research، customer behaviour analysis

Degree or Honours (12+3 or equivalent) in marketing، Communications، Ecommerce or equivalent

Experience in analytical research، customer behaviour analysis

Experience working with customer segmentation models including descriptive and predictive models

Broad understanding of marketing research، current tools، methods and applications

Understanding of database architecture and the management / synthesis of data distributed across multiple systems (Excel/Access and SQL)

Broad understanding and experience working with digital marketing technologies including Google Analytics، Google Big Query، DMPs، targeting/digital optimization marketing platforms

Experience with Tableau or similar data visualization tools

Proficiency in Microsoft Office Suite

Ability to handle concurrent projects with attention to detail and accuracy

Experience developing management level reporting

Ability to translate technical concepts to a broad group of marketing stakeholders

At Emirates، we're committed to providing our employees with opportunities to grow and develop in their careers

Find out what it’s like to live and work in our fast-paced، cosmopolitan home city in the Dubai Lifestyle section of our website

Job Purpose

Our Corporate Communications، Marketing and Brand team is responsible for conveying the essence of Emirates Group

Our team is pivotal in representing the attitudes، beliefs and goals of our organisation across the globe، both internally and with our customers alike!

The Customer Insight Analyst will be responsible for developing the data infrastructure behind the customer-centric marketing business and improving the marketing data lifecycle، from the way data is extracted and prepared to the way analysis is performed and presented

The marketing data platform and tools delivered will play a pivotal part in the success of the business، serving analysts and decision makers with the right toolkit to harness data for years to come.

In this role you will

Collect، interpret and simplify incoming customer and marketing data across multiple data sources، making it usable for different applications

Work ly with the customer insights and campaign analysts to help them get the most out of our data and enable the discovery of actionable insights that support decision making across CCMB.

Effectively apply technology to surface insights automatically، optimise data delivery and simplify self-service support for analysts.

End-to-end analytics project ownership including testing and validation of our ETL processes، pipelines، attributes and models.

Identify and integrate new data streams and establish data sources for various marketing metrics.

Work with our enterprise analytics and data science teams to research، prototype and implement new statistical methodologies that extend the portfolio of insights we can provide to the marketing teams.

Optimise data pipelines and processes to parse، format and transform source data into units consistent with analytical needs and aligned to the business measurement framework.

In partnership with IT and the marketing enablement team، build a scalable، flexible and extensible middleware / API framework that supports data integration with our third-party marketing technology partners.

Qualification

In order to be successful in this role، you must meet the below

5+ years in analytical research، customer behaviour analysis.

Degree or Honours (12+3 or equivalent) in marketing، Communications، Ecommerce or equivalent.

Experience in analytical research، customer behaviour analysis.

Analytical degree، preferably in statistics or analytical research، with 2-4 years? experience in analysing customer behaviour for marketing purposes.

Experience working with customer segmentation models including descriptive and predictive models.

Broad understanding of marketing research، current tools، methods and applications.

Understanding of database architecture and the management / synthesis of data distributed across multiple systems (Excel/Access and SQL).

Broad understanding and experience working with digital marketing technologies including Google Analytics، Google Big Query، DMPs، targeting/digital optimization marketing platforms.

Experience with Tableau or similar data visualization tools.

Proficiency in Microsoft Office Suite.

Ability to handle concurrent projects with attention to detail and accuracy.

Experience developing management level reporting.

Ability to translate technical concepts to a broad group of marketing stakeholders.

So if you're looking for a challenging and rewarding opportunity، apply today and join our team!