مطلوب Manager Brand and Marketing Programme

Job Purpose Our Corporate Communications، Marketing and Brand team is responsible for conveying the essence of Emirates Group

Requirements & Qualifications

• Co-develop and influence the prioritisation of the CCMB build roadmaps with each of the specialist teams based on respective business unit requirements

• Balance the needs of customers، stakeholders، CCMB resources، brand and commercial requirements، and the desired maturity levels while appreciating that each Specialist Team owns their respective Build Roadmap Identify synergies and opportunities between portfolios by collaborating with account management counterparts e.g. cross-selling products، aligning and leveraging data Support specialist teams to address or mitigate any risks or issues that may impact roadmap delivery by coordinating or influencing the relevant stakeholders from the business units

• for resources and funding from respective BPCs Focus on continuous professional development for the team، utilising internal and external partners، to ensure marketing and marketing technology skills and knowledge of the team are relevant and up-to-date، and develop sufficient knowledge of the business units being supported to ensure appropriate solutions are proposed

• Knowledge / Skills Understanding of customer journey development across digital and non-digital touchpoints from a marketing communications perspective، and ability to translate business

• into marketing communications solutions Project management certification Understanding of 360 marketing and ability to manage and deliver marketing communications campaigns Broad understanding of marketing technologies including automation programs، marketing data management، CCMB operational value-chain، and operational model with teams such as IT and EA Collaboratively develop a comprehensive functional requirement brief with specialist teams such as: UX/IBE teams، Customer Strategy and Retention، Media and Performance Marketing، Customer Insight and/or EA، and Marketing Analytics Effective communication skills and ability to answer why to the questions from stakeholders by leveraging and mastering data، customer feedback and other metrics Proven ability to manage senior stakeholders and influence decision making Proven ability to influence cross-functional team At Emirates، we're committed to providing our employees with opportunities to grow and develop in their careers

• Balance the needs of customers، stakeholders، CCMB resources، brand and commercial requirements، and the desired maturity levels while appreciating that each Specialist Team owns their respective Build Roadmap

• Focus on continuous professional development for the team، utilising internal and external partners، to ensure marketing and marketing technology skills and knowledge of the team are relevant and up-to-date، and develop sufficient knowledge of the business units being supported to ensure appropriate solutions are proposed.

• Knowledge / Skills

• Effective communication skills and ability to answer why to the questions from stakeholders by leveraging and mastering data، customer feedback and other metrics

Benefits & Conditions

• So if you're looking for a challenging and rewarding opportunity، apply today and join our team! Salary & benefits Join us in a management role and enjoy an attractive tax-free salary

• On top of our generous travel benefits، including discounted flights and hotel stays around the world، this managerial role also has an excellent leave and healthcare package

• That’s on top of transport benefits، life insurance and more

• Salary & benefits

• Join us in a management role and enjoy an attractive tax-free salary

Our team is pivotal in representing the attitudes، beliefs and goals of our organisation across the globe، both internally and with our customers alike! The role of the Manager Brand and Marketing Programme is to co-develop، manage، and implement a brand strategy for the assigned business unit to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities

They will support and implement the direction and incremental wealth creation of the Emirates or dnata brand and sub-brands، demonstrate agility in delivery of the strategy، in line with changing business priorities

The role will proactively identify brand، commercial or operational business objectives that shape both MarComms activities and CCMB Build roadmap of their portfolio

They will co-develop، manage، and implement integrated brand and marketing programs to deliver on the brand strategy، customer experience promise، or achieve business objectives in partnership with the CCMB team of Specialists

In this role، you will: Articulate، shape، and communicate the business unit brand strategy and direction with relevant stakeholders by understanding the overall Emirates/dnata brand strategy، wider operating environment، performance، and dynamics of assigned business units

Work ly with EK Group Market Research، marketing strategic planning، analytics and insights functions to generate the relevant and comprehensive insights on the business unit brand، product and customers positioning in the relevant markets

Translate and convert the brand strategy، commercial and/or operational business objectives or challenges to single-minded brand and marketing objectives that the specialist teams can deliver across the entire customer lifecycle، journey and touchpoints

Leverage research، data، analytics، and insights to ensure that briefs are clear and articulate so specialist teams can effectively design، develop، and test the proposed response or solutions

Work with the Marketing Strategic Planning team to ensure the briefs are in line with CCM&B Measurement Framework and achieve the required ROI on CCM&B spend

Manage the MarComms Programme covering both Run and Build marketing

for the respective business unit

Work ly with the respective specialist teams to incorporate the relevant Build roadmap elements into the BU roadmap

Define، track and report the Run marketing

for the respective BU

Communicate roadmap and vision with relevant BU stakeholders to ensure alignment were required on a periodic basis

Identify and shape how CCMB can optimise the build، delivery and measurement of planned (short-to-long term) Business Unit changes across customer communication touchpoints

Leverage and understand CCMB research، insights and analytics to influence the development of new initiatives، customer experience and journey in line with brand strategy and objectives

Identify MarComms capabilities that can be leveraged by respective business unit and influence the CCMB Build roadmap to support business objectives in collaboration and coordination with the CCMB specialist teams by staying up-to-date with the latest developments in modern marketing and marketing technology

Risks or issues such as data governance and privacy، cybersecurity، technical or data integration challenges، legal issues، organizational

etc. Develop، consolidate، and manage the annual budget

to deliver on Brand and MarComms

for assigned business units including the presentation of CCMB

Qualification To be considered for this role، you must meet the below

Hold a completed and attested Degree in Marketing or related discipline، or higher qualification. 10+ experience years as a marketing communications manager with an international organisation

Experience in an Airline / Travel industry is preferable

Find out what it’s like to live and work in our fast-paced، cosmopolitan home city in the Dubai Lifestyle section of our website

Job Purpose

Our Corporate Communications، Marketing and Brand team is responsible for conveying the essence of Emirates Group

Our team is pivotal in representing the attitudes، beliefs and goals of our organisation across the globe، both internally and with our customers alike!

The role of the Manager Brand and Marketing Programme is to co-develop، manage، and implement a brand strategy for the assigned business unit to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities

They will co-develop، manage، and implement integrated brand and marketing programs to deliver on the brand strategy، customer experience promise، or achieve business objectives in partnership with the CCMB team of Specialists.

In this role، you will

Articulate، shape، and communicate the business unit brand strategy and direction with relevant stakeholders by understanding the overall Emirates/dnata brand strategy، wider operating environment، performance، and dynamics of assigned business units

Work ly with EK Group Market Research، marketing strategic planning، analytics and insights functions to generate the relevant and comprehensive insights on the business unit brand، product and customers positioning in the relevant markets.

Work with the Marketing Strategic Planning team to ensure the briefs are in line with CCM&B Measurement Framework and achieve the required ROI on CCM&B spend.

for the respective BU. Communicate roadmap and vision with relevant BU stakeholders to ensure alignment were required on a periodic basis.

Leverage and understand CCMB research، insights and analytics to influence the development of new initiatives، customer experience and journey in line with brand strategy and objectives.

Identify MarComms capabilities that can be leveraged by respective business unit and influence the CCMB Build roadmap to support business objectives in collaboration and coordination with the CCMB specialist teams by staying up-to-date with the latest developments in modern marketing and marketing technology.

Identify synergies and opportunities between portfolios by collaborating with account management counterparts e.g. cross-selling products، aligning and leveraging data

Support specialist teams to address or mitigate any risks or issues that may impact roadmap delivery by coordinating or influencing the relevant stakeholders from the business units

etc.

Develop، consolidate، and manage the annual budget

for resources and funding from respective BPCs

Qualification

To be considered for this role، you must meet the below

Hold a completed and attested Degree in Marketing or related discipline، or higher qualification.

10+ experience years as a marketing communications manager with an international organisation.

Experience in an Airline / Travel industry is preferable.

Understanding of customer journey development across digital and non-digital touchpoints from a marketing communications perspective، and ability to translate business

into marketing communications solutions

Project management certification

Understanding of 360 marketing and ability to manage and deliver marketing communications campaigns

Broad understanding of marketing technologies including automation programs، marketing data management، CCMB operational value-chain، and operational model with teams such as IT and EA

Collaboratively develop a comprehensive functional requirement brief with specialist teams such as: UX/IBE teams، Customer Strategy and Retention، Media and Performance Marketing، Customer Insight and/or EA، and Marketing Analytics

Proven ability to manage senior stakeholders and influence decision making

Proven ability to influence cross-functional team

At Emirates، we're committed to providing our employees with opportunities to grow and develop in their careers

So if you're looking for a challenging and rewarding opportunity، apply today and join our team!