مطلوب Brand & Marketing Programme Delivery Specialist

Job Purpose Our Corporate Communications Marketing and Brand team is responsible for conveying the essence of Emirates Group

Requirements & Qualifications

• Balance the needs of customers، stakeholders، CCMB resources، brand and commercial requirements، and the desired maturity levels while appreciating that each Specialist Team owns their respective Build Roadmap، and escalate any variances that are perceived

• Focus on continuous professional development around marketing and marketing technology to ensure skills and knowledge are relevant and up-to-date، and develop sufficient knowledge of the business areas being supported to ensure appropriate solutions are proposed

• Effective communication skills and ability to answer "why" to the questions from stakeholders by leveraging and mastering data، customer feedback and other metrics

• Balance the needs of customers، stakeholders، CCMB resources، brand and commercial requirements، and the desired maturity levels while appreciating that each Specialist Team owns their respective Build Roadmap، and escalate any variances that are perceived.

• Focus on continuous professional development around marketing and marketing technology to ensure skills and knowledge are relevant and up-to-date، and develop sufficient knowledge of the business areas being supported to ensure appropriate solutions are proposed.

• Effective communication skills and ability to answer "why" to the questions from stakeholders by leveraging and mastering data، customer feedback and other metrics.

Benefits & Conditions

• So if you're looking for a challenging and rewarding opportunity، apply today and join our team! Salary & benefits Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry، including discounts on flights and hotels stays around the world

• Salary & benefits

• Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry، including discounts on flights and hotels stays around the world

Our team is pivotal in representing the attitudes، beliefs and goals of our organisation across the globe both internally and with our customers alike

The Brand & Marketing Programme Delivery Specialist will develop and deliver MarComms activities as defined by the Manager Brand and Marketing Programme Deliver and the brand strategy for the business unit to provide a competitive edge in line with Emirates Airline/dnata brands by working ly with different CCMB and business unit capabilities

Support and implement the direction and incremental wealth creation of the Emirates or dnata brand and sub-brands while demonstrating agility in delivery of activities، in line with changing business priorities

Proactively identify brand، commercial or operational business objectives that shape both MarComms activities and CCMB Build roadmap of their portfolio

In collaboration with the wider team، implement integrated brand and marketing programmes to deliver on the brand strategy، customer experience promise، or achieve business objectives in partnership with the CCMB team of Specialists

In this role، you will: Understand and communicate with relevant business unit stakeholders the activities within the defined brand strategy، by understanding the overall Emirates/dnata brand strategy، wider operating environment، performance، and dynamics of assigned business units

Work ly with EK Group Market Research، marketing strategic planning، analytics and insights functions to generate the relevant and comprehensive insights on the business unit brand، product and customers positioning in the relevant markets

Work with team colleagues to translate and convert the brand strategy، commercial and/or operational business objectives or challenges to single-minded brand and marketing objectives that the specialist teams can deliver across the entire customer lifecycle، journey and touchpoints

Understand and leverage research، data، analytics، and insights to ensure that briefs are clear and articulate so specialist teams can effectively design، develop، and test the proposed response or solutions

Work with the Marketing Strategic Planning team to ensure the briefs are in line with CCM&B Measurement Framework and achieve the required ROI on CCM&B spend

Drive the content of the MarComms Programme covering both Run and Build marketing

for the respective business unit

Work ly with the respective specialist teams to incorporate the relevant Build roadmap elements into the BU roadmap

Define، track and report the Run marketing

for the respective BU

Proactively communicate risks and concerns with delivery of roadmap and vision to department leadership، in order that they communicate with relevant BU stakeholders to ensure alignment where required on a periodic basis

Working within defined processes، optimise the build، delivery and measurement of planned (short-to-long term) Business Unit changes across customer communication touchpoints

Leverage and understand CCMB research، insights and analytics to influence the development of new initiatives، customer experience and journey in line with brand strategy and objectives

Identify MarComms capabilities that can be leveraged by respective business unit and ensure suggestions and inputs are given for the CCMB Build roadmap to support business objectives in collaboration and coordination with the CCMB specialist teams by staying up-to-date with the latest developments in modern marketing and marketing technology

Execute on the prioritised activities within the CCMB build roadmaps

Identify synergies and opportunities between portfolios by collaborating with account management counterparts e.g. cross-selling products، aligning and leveraging data Support specialist teams to address or mitigate any risks or issues that may impact roadmap delivery by coordinating with the relevant stakeholders from the business units

Risks or issues such as data governance and privacy، cybersecurity، technical or data integration challenges، legal issues، organizational

etc are to be highlighted in a timely manner

Work effectively within defined budgetary parameters، tracking and monitoring spend on campaigns and providing timely interventions in cases of forecasted overspend or underspend

Qualification In order to be successful in this role، you must meet the below

5+ years experience in Marketing & Media، Communications، Brand/Product management

Degree or Honours in Marketing or Communications (12+3) or equivalent

Understanding of customer journey development across digital and non-digital touchpoints from a marketing communications perspective، and ability to translate business

into marketing communications solutions

Project management certification

Understanding of 360* marketing and ability to manage and deliver marketing communications campaigns

Broad understanding of marketing technologies including automation programs، marketing data management، CCMB operational value-chain، and operational model with teams such as IT and EA

Collaboratively develop a comprehensive functional requirement brief with specialist teams such as: UX/IBE teams، Customer Strategy and Retention، Media and Performance Marketing، Customer Insight and/or EA، and Marketing Analytics

Proven ability to manage senior stakeholders and influence decision making

Proven ability to influence cross-functional team

At Emirates، we're committed to providing our employees with opportunities to grow and develop in their careers

Find out what it’s like to live and work in our fast-paced، cosmopolitan home city in the Dubai Lifestyle section of our website

Job Purpose

Our Corporate Communications Marketing and Brand team is responsible for conveying the essence of Emirates Group

Our team is pivotal in representing the attitudes، beliefs and goals of our organisation across the globe both internally and with our customers alike.

In collaboration with the wider team، implement integrated brand and marketing programmes to deliver on the brand strategy، customer experience promise، or achieve business objectives in partnership with the CCMB team of Specialists.

In this role، you will

Understand and communicate with relevant business unit stakeholders the activities within the defined brand strategy، by understanding the overall Emirates/dnata brand strategy، wider operating environment، performance، and dynamics of assigned business units

Work ly with EK Group Market Research، marketing strategic planning، analytics and insights functions to generate the relevant and comprehensive insights on the business unit brand، product and customers positioning in the relevant markets.

Work with the Marketing Strategic Planning team to ensure the briefs are in line with CCM&B Measurement Framework and achieve the required ROI on CCM&B spend.

Proactively communicate risks and concerns with delivery of roadmap and vision to department leadership، in order that they communicate with relevant BU stakeholders to ensure alignment where required on a periodic basis.

Leverage and understand CCMB research، insights and analytics to influence the development of new initiatives، customer experience and journey in line with brand strategy and objectives.

Identify MarComms capabilities that can be leveraged by respective business unit and ensure suggestions and inputs are given for the CCMB Build roadmap to support business objectives in collaboration and coordination with the CCMB specialist teams by staying up-to-date with the latest developments in modern marketing and marketing technology.

Identify synergies and opportunities between portfolios by collaborating with account management counterparts e.g. cross-selling products، aligning and leveraging data

Support specialist teams to address or mitigate any risks or issues that may impact roadmap delivery by coordinating with the relevant stakeholders from the business units

etc are to be highlighted in a timely manner.

Work effectively within defined budgetary parameters، tracking and monitoring spend on campaigns and providing timely interventions in cases of forecasted overspend or underspend.

Qualification

In order to be successful in this role، you must meet the below

5+ years experience in Marketing & Media، Communications، Brand/Product management.

Degree or Honours in Marketing or Communications (12+3) or equivalent.

into marketing communications solutions.

Project management certification.

Understanding of 360* marketing and ability to manage and deliver marketing communications campaigns.

Broad understanding of marketing technologies including automation programs، marketing data management، CCMB operational value-chain، and operational model with teams such as IT and EA.

Collaboratively develop a comprehensive functional requirement brief with specialist teams such as: UX/IBE teams، Customer Strategy and Retention، Media and Performance Marketing، Customer Insight and/or EA، and Marketing Analytics.

Proven ability to manage senior stakeholders and influence decision making.

Proven ability to influence cross-functional team.

So if you're looking for a challenging and rewarding opportunity، apply today and join our team!